How to Make More Money From the Stock You Already Have

Somewhere in your product catalog, there’s revenue you’re missing, sitting in data you’re not tracking.

In this episode, Salena Knight and I dive into:

• The Hidden Revenue: Why your product catalog is hiding profit you’re not currently seeing.
• The Amazon Playbook: How the e-commerce giant uses product-level data to drive massive sales and profitability.
• Sales Data vs. Product Intelligence: Why they aren't the same thing, and why you need the latter to scale.
• Variant Tracking: Why tracking specific variants, attributes, and customer behaviors leads to much smarter buying decisions.
• Actionable Strategies: Practical ways to make more profit from the stock you already own by improving your merchandising, marketing, and inventory planning.

Recently, I sat down with retail strategist Salena Knight on the Bringing Business to Retail podcast to discuss how the world’s biggest retailers use product data to make decisions—and how independent retailers can use the exact same thinking to scale.

Drawing on my leadership experience at Amazon and NBCUniversal, I explain why simply looking at top-line sales numbers isn't enough anymore. To find the hidden profit in your catalog, you have to look deeper. You need to understand exactly why customers pick one variant over another, and how tracking those specific attributes can completely change how you buy and merchandise your stock.

In fact, watching brands struggle with this exact issue at Amazon is what led me to build Akikumo in the first place:

“At Amazon, I had the pleasure of watching brands get on the platform, grow fast, and change their lives. But I also saw brands not figure out how to scale past a certain size because they couldn’t keep up with their own catalog growth. Akikumo is my attempt to fix that. I want product-based business owners to have the same intelligence that big retail teams have without needing a team of analysts to make it happen.”

If you are a founder or merchandiser trying to figure out how to scale past your current revenue ceiling without overbuying inventory, this is a must-listen episode.

Listen to the full episode now:

• Listen on Apple Podcasts
• Listen on Spotify
• Listen on Amazon Music
• Read the show notes on Salena Knight's Website

Ready to get the same product intelligence big retail teams use? Check out the Akikumo Shopify App today to start tracking your variant-level data.

Watch the full episode now: