Blog
Merchandising insights for lean e-commerce teams — from variant-level analytics to smarter inventory and marketing decisions.
The Art and Science of Merchandising, Part 2: Segmentation and Merch Planning
William Murray Golf's Dani Grimsrud reveals how to properly segment products, prevent choice paralysis, and use wholesale data to predict e-commerce trends.
The Art and Science of Merchandising, Part 1: Structural Integrity and Iterative Optimization
Bogey Bros' Vince Alfaro shares expert e-commerce merchandising strategies, from designing site architecture to balancing hard data with brand instinct.
7 Holiday Merchandising Secrets Every E-Commerce Brand Needs to Know
Stop treating Q4 as a last-minute marketing push. Former Bergdorf Goodman and Barneys buyer Mariko Ichikawa shares seven data-driven merchandising secrets to help your e-commerce brand maximize peak-season sales, clear inventory, and convert new customers without overbuying.
Surviving a Square-to-Shopify Migration: How Simply Moab & Desert Sol Fixed Their Catalog Data
Migrating from Square to Shopify can create a massive data mess. Discover how Simply Moab and Desert Sol overcame hardware hurdles, messy data transfers, and rogue apps to successfully migrate their catalog—ultimately unlocking $60,000 in trapped revenue.
How to Make More Money From the Stock You Already Have
Somewhere in your product catalog, there’s revenue you’re missing. Akikumo CEO Leon Bart-Williams joins Salena Knight to share how independent brands can use product-level data to uncover hidden profits.
What Is Inventory Friction? How to Audit Your Shopify Store in Minutes
How to find the hidden revenue leaks in any Shopify store